Commerce Infrastructure
Three things that were always separate — especially for the businesses that needed them most. We connected them.
Across the world, over 300 million small businesses drive more than half of global GDP. Most of them are invisible to the platforms that now decide where commerce flows — Google, Instagram, AI. When those platforms change their rules, merchants pay the price. Every time.
Before the payment, there is intent. Before the intent, there is discovery. That discovery layer — across 65 million Indian businesses — has never been mapped. Until now.
India alone has 65 million small businesses. Less than 5% have a meaningful presence where their customers are searching. The rest are generating commerce every day — and remaining invisible to every platform that could amplify it.
Search Era (2000→now): the merchant with the best SEO wins. Social Era (2012→now): discovery became algorithmic. Marketplace Era (2015→now): pay 15–25% commission to exist. Quick Commerce Era (2020→now): invisible unless on platform. AI Era (2022→now): customers ask ChatGPT, Gemini, Perplexity — you must be in the answer, not the results.
Every era of consumer discovery created a new cost for merchants. Vyaparify is the infrastructure that ends that cycle — making merchants present everywhere, dependent on nothing.
One merchant. One onboarding. One identity. Every layer activated simultaneously. Live in 15 minutes.
Discovery: Google Search & Maps, AI Overview & ChatGPT, Gemini & Perplexity, Google My Business, Meta Commerce Catalog, MCP for LLMs.
Demand: WhatsApp Business API, Meta Business AI, Instagram DM automation, CRM across all channels, storefront chatbot, behavioural signals.
Payment: 0% commission forever, HDFC Bank payments pre-integrated, multi payment gateway, logistics partner integration, automatic GST invoicing, one unified dashboard.
HDFC Bank with Vyaparify built India's first My Business QR: a single scan that gives any HDFC merchant their complete digital commerce identity — found on Google, open for online orders, connected to payments. As covered in Business Standard, Times of India, Mint, Zee News, and The Tribune.
68% of the searches that find our merchants never mention their name — generic queries like "surmai fish" or "best biryani in pune". AI citations are up 232% month over month, with 347% more pages cited by AI answer engines. Figures verified by Google Search Console, current as of June 2026.
ISO 27001:2022 certified. SOC 2 Type 2 audited.
65 million businesses, each one with customers searching for them right now. We are mapping that gap — one merchant, one city, one category at a time. It has never been built. We are building it.